nada

Paula Scher (pentagram), finalista do National Design Awards for 2007 na categoria de gráficos, mostra como a tipografia pode ser imagem.enjoy!

fonte:typeforyou.blogspot.com

There’s a problem with most of the highway signs currently being used in the U.S.: Overglow. The signs are fairly legible in the daytime, but at night, when they’re illuminated solely by the reflected light from car headlights, reading becomes trickier. A New York Times article and accompanying slideshow (via Mike the Mad Biologist) demonstrates the problem:

What was clear text during the daytime becomes an illegible blob at night. The problem, it seemed, was the tiny spaces inside of letters — the loop of an “a” or an “e,” for example. At long distances, at night, and particularly for elderly drivers, these characters became difficult to distinguish. But the U.S. highway administration doesn’t change fonts on a whim. How do you determine if a prospective font is superior? The first step is almost more about aesthetics than science:

Researchers analyzed fonts used in highway signs around the world, but each presented its own problems. Eventually they realized they’d need to design an entirely new font. The candidate that emerged was Clearview, designed by Don Meeker and James Montalbano. Their new font avoided overglow by expanding the size of those open spaces, and by adding a few extra distinguishing elements such as a small hook at the bottom of lowercase “l”s. You can see the difference in these two sample signs. Clearview is on the right:

The next step is testing. The initial test was done in as realistic a setting as possible:

Intrigued by the early positive results, the researchers took the prototype out onto the test track. Drivers recruited from the nearby town of State College drove around the mock highway. From the back seat, Pietrucha and Garvey recorded at what distance the subjects could read a pair of highway signs, one printed in Highway Gothic and the other in Clearview. Researchers from 3M came up with the text, made-up names like Dorset and Conyer — words that were easy to read. In nighttime tests, Clearview showed a 16 percent improvement in recognition over Highway Gothic, meaning drivers traveling at 60 miles per hour would have an extra one to two seconds to make a decision.

The final version of the font improved on these numbers even more, for over a 60 percent improvement in legibility in certain circumstances. The Clearview font has now been approved for highway use by 20 states. Look for it on a road sign near you soon!

By: Dave Munger

Retirado de: http://scienceblogs.com/cognitivedaily/2007/08/roadway_psychology_selecting_t.php

Typography is enjoying an unusually active year in the mainstream press. Helvetica’s 50th anniversary and documentary is getting reams of coverage outside the standard design media. The film will even show to general audiences in New York and San Francisco.

Now Clearview, the new typeface for U.S. Highways, is getting public exposure after an excellent article by Joshua Jaffa in New York Times Magazine. Those that missed the print version, can see the layout, courtesy of Khoi Vinh, art director for NYTimes.com.

Not since the scandal surrounding Bush’s National Guard service, has so much information about type permeated the public sphere. As Rick Poyner so eloquently states in “Helvetica”, thanks to the digital age and accessibility of tools for visual communication, people today are vastly more aware of design in general than at any other time in history.

Some type freaks might fear that they’re losing the geek cred that comes from claiming expertise in an esoteric subject. (I loved that band before they got famous!) Fear not: typography is still way geeky. This trend can only be a good thing for the craft.

By Stephen Coles

Retirado de: http://typographica.org/001106.php 

packaging + in-store design competition -

reinvent the package design of Maestro Limpio®, Buena Vibra®, Salvo®, create the difference in the eyes of the consumer through: easier usage, fun usage, avoiding product waste, promoting reusability and more! Maestro Limpio® is a hard-surface cleaning brand that holds the following product forms: liquid multiuse cleaner, anti-grease spray, anti-stain spray, liquid bathroom cleaner, liquid aromatizers for floor cleaning, solid dust cleaner and solid scratch remover. Buena Vibra® is a hard surface liquid-cleaner Salvo® is a dish washing detergent in powder and liquid forms. (…)

http://www.designboom.com/reinvent.html

http://www.eed.com.pt

Encontra-se em preparação o primeiro Encontro de Empresas de Design, que terá lugar no dia 4 de junho, no auditório da Fundação Portuguesa das Comunicações, em Santos.

OBJECTIVO

O objectivo é o de se poder discutir abertamente sobre questões éticas e deontológicas, relacionadas com a actividade das empresas de design. É, também, o de tentar perceber em conjunto com todos as participantes, quais são os pontos de concordância relativamente às práticas que se instalaram no mercado e que se entende poderem ser melhoradas ou corrigidas. Saber se há vontade para fazer um investimento conjunto na análise e divulgação das melhores práticas e tentar inverter alguns vícios instalados.

Não se pretende que este seja um encontro em que há convidantes e convidados, porque dos inúmeros contactos que os organizadores têm feito, detectam-se opiniões consensuais e uma vontade generalizada de regras e mudança.

PROMOTORES

Neste momento são já mais de 70 o número de empresas promotoras e cada dia que passa outras manifestam a sua intenção de envolvimento. Recomendamos a consulta do site http://www.eed.com.pt

Considerando que esta iniciativa assume uma perspectiva agregadora, solicitamos que qualquer menção que seja feita aos promotores mantenha este espírito, mencionando todas as empresas subscritoras, ou nenhuma.

ORGANIZADORES

Os organizadores desta iniciativa são gonçalo falcão (ideia ilimitada), lourenço lucena (blug . Brand consultants), margarida oliveira (forma, design) e pedro albuquerque (albuquerque designers).

DATAS E LOCAIS

O encontro terá lugar em Lisboa no dia 4 de junho, no Auditório da Fundação Portuguesa das Comunicações, em Santos e dele constam dois momentos distintos:
uma conferência de Blair Enns, consultor canadiano, subordinada ao tema “Win without pitching” e, posteriormente, a discussão de ideias com o objectivo de redigir e aprovar um documento que permita divulgar as regras comuns de uma actividade nem sempre respeitada e dignificada.

WORKSHOP

Paralelamente ao primeiro Encontro de Empresas de Design, será organizado um workshop de 2 dias com Blair Enns, tendo um programa semelhante ao que pode encontrar em http://www.winwithoutpitching.com/pdf/wwpto07.pdf e que terá
lugar nos dias seguintes ao encontro.

A participação no workshop é limitada a 25 inscrições e terá um custo por inscrição de 500€. O workshop terá lugar, apenas caso se atinja o nº previsto de inscrições.

SUBSCRITORES (Até 15 de Maio de 2007)

004 design; 37 design; albuquerque designers; alma design; antónio queirós design; ap designers; atelier henrique cayatte; atelier nunes e pã; arta design; b2; bloom; blug : brand consultants; brand advise; brandiacentral; brandnew; buzz id; choice; companhia dos riscos; coyote design; design 98; designacional; design mi; dfusion; draftfcb; dupladp; euro rscg design & arquitectura; flúor design; forma design; formas do possível; gbox; gemma design; gocreate; ideia ilimitada; ilha de ideias; inédito design; innovagency; isto é; ivity brand corp.; jomojoto; jwt; labdesign; letra design; mccann erickson; mais 2 designers; mediacode; miguel neiva design; mola design; musaworklab; mybrand; netamorphose; nosferatupub; objection; ogilvy design; princípio activo; publiplasma; r2; raulpinadesign; rmac; santa fé associates; series; shift design; silva! Designers; strat design; studio
andrew howard; subir a fasquia; thestudio; triplinfinito; tvm designers; udesign; view; yman

“esta iniciativa tem como objectivo divulgar o trabalho de jovens talentos internacionais ao nível do design gráfico, ilustração , fotografia, escultura, cinema, street art, graffiti etc.”

http://www.senseassault.com/gas07/

até 20 de Julho de 2007

Helvetica NOW: An exploration into living type
http://www.linotype.com/helveticaNOW