About this Talk
In this energetic talk, industrial designer Ross Lovegrove expounds his philosophy of organic, “fat-free” design, and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go and Moroso chairs. He reveals the two sides of his work: Yes, he’s the pragmatic designer of beautiful, functional objects whose forms are inspired by nature. But he’s also a bit of a maverick, who envisions an electric car that multitasks as a street lamp, and installs a DNA-inspired floating staircase in his Notting Hill studio. Lovegrove concludes with a video tour of his workspace, which he shot at 3 AM.
