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“Brand that you can see, hear and feel - The power of an Active Brand”
Um pequeno excerto:
“Active Branding involves the use of immersive elements, such as sound and animation, to bring a brandmark to life. The benefit of Active Branding is not about differentiation; it is about creating an emotional bond with audiences and extending the reach and dimension of an existing brand.”
por Stephanie Carroll, FutureBrand
fonte: www.thedesignencyclopedia.org // artigo completo
